Betaine is a white crystalline powder, which has excellent water binding and retention characteristics. This makes it very suitable as humectant and moisturizer for the skin. Its anti-inflammatory properties help to repair and strengthen the skin barrier and improve texture.
Betaine can also increase the solubility in water of a variety of active compounds. In this way it is a non-hazardous water soluble co-solvent or solubilizer replacing or complementing products like glycol ethers.
In hair products Betaine acts as an anti-static and hair conditioning product and is a highly sought after ingredient in products designed for chemically damaged hair.